This page provides a wealth of information, in the form of both PDF documents and unique MarketMaker White Papers.

PDF, WORD & WEB DOCUMENTS

These fact sheets are an online resource intended to improve the user's understanding of food marketing and provide better access to regional food markets. In order to view many of the fact sheets, Adobe Reader must be installed (see the link below).

A variety of publications on business development are available through the Purdue New Ventures Team (www.agecon.purdue.edu/newventures) for Indiana entrepreneurs.

Capital Investment Analysis and Project Assessment address: http://www.ces.purdue.edu/extmedia/EC/EC-731.pdf

Defining Your Business Through Goals and Objectives: First Steps for New Entrepreneurs address: http://www.ces.purdue.edu/extmedia/EC/EC-726.pdf

Developing Effective Job Descriptions for Small Businesses and Farms address: http://www.ces.purdue.edu/extmedia/EC/EC-728.pdf

Developing Vision and Mission Statements address: www.ces.purdue.edu/extmedia/EC/EC-720.pdf

Estimating Breakeven Sales for Your Small Business address: http://www.ces.purdue.edu/extmedia/EC/EC-725.pdf

Fatal Business Planning Assumptions address: http://www.ces.purdue.edu/extmedia/EC/EC-734.pdf

Food Safety Regulations for Farmers' Markets - March 2007. address: http://www.ces.purdue.edu/extmedia/EC/EC-740.pdf

General Licensing, Regulatory and Tax Requirements for Indiana Businesses address: http://www.agecon.purdue.edu/newventures/ var/EC733.pdf

How to Use Goals to Achieve Business Success: First Steps for New Entrepreneurs address: http://www.ces.purdue.edu/extmedia/EC/EC-726.pdf

Industry Analysis: The Five Forces address: http://www.ces.purdue.edu/extmedia/EC/EC-722.pdf

Intellectual Property: Obtaining Patents, Trademarks, and Copyrights address: http://www.ces.purdue.edu/extmedia/EC/EC-723.pdf

Marketing's Four P's First Steps for New Entrepreneurs address: http://www.ces.purdue.edu/extmedia/EC/EC-730.pdf

Opportunities in the Fresh-Cut Fruit Sector for Indiana Melon Growers address: http://www.ces.purdue.edu/extmedia/EC/EC-732.pdf

Planning for the Unexpected: Human Resource Risk and Contingency Planning address: http://www.ces.purdue.edu/extmedia/EC/EC-736.pdf

Principles for Structuring Small Businesses and Farms address: http://www.ces.purdue.edu/extmedia/EC/EC-729.pdf

Selecting and Managing Consultants address: http://www.ces.purdue.edu/extmedia/EC/EC-719.pdf

Starting a Farmers' Market - March 2007 address: http://www.ces.purdue.edu/extmedia/EC/EC-737.pdf

Strategic Planning: Scanning the Horizon address: http://www.ces.purdue.edu/extmedia/EC/EC-716.pdf

The Competitive Environment: New Realities address: http://www.ces.purdue.edu/extmedia/EC/EC-717.pdf

The Elements of a Business Plan: First Steps for New Entrepreneurs address: http://www.ces.purdue.edu/extmedia/EC/EC-735.pdf

The Internal Analysis of Your Farm Business: What Is Your Farm's Competitive Advantage? address: http://www.ces.purdue.edu/extmedia/EC/EC-721.pdf

Using the WIC Program: A Guide for Farmers' Market Masters, Vendors, and Roadside Stands- March 2007. address: http://www.ces.purdue.edu/extmedia/EC/EC-741.pdf

WHITEPAPERS AND EDUCATIONAL DOCUMENTS

These locally hosted White Papers are authored by the MarketMaker support team to provide even more in depth information about marketing and regional food markets.